🔹 Project Summary

This motion design campaign explores the emotional and psychological impact of academic burnout among students, using visual storytelling to highlight the importance of mental well-being. Through a character-driven narrative grounded in the three-act structure, the film delivers a message of balance, rest, and reflection.

🔹 Purpose

The project aims to raise awareness around student burnout and encourage a behavioural shift towards prioritising mental health. By combining emotionally resonant storytelling with behavioural change communication principles, it invites the viewer to self-reflect and reconsider the pressure of constant productivity.

🔹 Design Direction

The visual approach uses symbolic imagery, documentary-style lighting, and expressive pacing to communicate emotional states. Developed through storyboards, animatics, and style frames, the final piece uses motion graphics to create a relatable and impactful narrative arc. The campaign was shaped by focus group feedback and refined to maintain authenticity and emotional connection